Travel isn’t just leisure anymore it’s strategy.
Across Africa, a bold wave of content creators is redefining the purpose of a trip. For them, the destination isn’t only for sightseeing; it’s a backdrop, a creative studio, and a powerful storytelling tool. At GIGS Media Int, we’ve seen first-hand how travel fuels narratives that inspire, influence, and generate income.
From Escape to Creation
Forget the “just for fun” trips. Creatives now travel with intentionality
- Filming web shows in Nairobi
- Shooting fashion campaigns in Accra
- Capturing cinematic beach vlogs in Zanzibar
For Africa’s media talents, travel is the canvas, and content is the art.
Spotlight: Pelumi Nubi
One shining example of this movement is Pelumi Nubi—travel storyteller, global speaker, and the first woman to solo-drive from London to Lagos.
- 80+ countries explored
- Featured on BBC, CNN, Conde Nast Traveler
- Lagos State Tourism Ambassador
Her travel series “One Week In…” doesn’t just showcase destinations—it archives African travel culture in real time. Pelumi transforms every trip into stories that spark conversation and reshape how the world views African travelers.
Why This Matters for Creators & Brands
Travel content works because it’s authentic. A sunrise hike in Rwanda or a food tour through Maputo connects deeper than polished studio ads. Audiences crave real experiences.
Governments are noticing too Ghana, Kenya, and South Africa are actively collaborating with influencers to promote tourism through visually rich storytelling.
The Digital Power of Travel
Platforms like Instagram, TikTok, and YouTube have made every trip a media drop. At GIGS Media Int, we’re here to help creators:
- Produce travel podcasts on the road
- Shoot cinematic mini-docs
- Curate content that feels both personal and professional
Challenges? Yes. Solutions? Absolutely.
From visas and budgets to logistics, African creatives face hurdles—but they’re finding ways through:
- Brand sponsorships
- Travel collectives
- Creative partnerships
The New Reality
Travel is no longer a break from the work it is the work. For African creatives dreaming big, it’s the ultimate content hack.
Pro Tip: Let GIGS Travels handle the transport, stays, and secret spots you focus on the story.
Got a travel story? Email info@gigstravels.co.uk
Brought to you by GIGS Media Int – your gateway to inspiring travel stories.
